Habberstad BMW

Client: BMW of North America
Location: Bay Shore, NY (map / street view)
Completed: 2004 – Design Intent
2008 – Construction

Work completed while at Everton Oglesby Architects.

Provided Design Intent Documents integrating corporate brand identity with unique site conditions and context.

Habberstad BMW Automotive Retail Center is designed as a distinctive display tool that serves as a three-dimensional billboard for BMW to passing motorists on the neighboring highway. A constrained site with limited access served as a generator of form and function for the facility. The building follows the south edge of the site, allowing for vehicular access and outdoor vehicle display along the front. In an effort to respect the residential neighborhood located to the south, the large scale of the building is mitigated by a large berm that rises to the second level.

Formally, the building’s retail component is comprised of three bands, which contain vehicle displays, client contact area and sales/support space. The showroom and sales/support space, which are typically one level, are stacked to maximize space and limit the footprint of the building. Theses two spaces are connected by a central double height space that serves as the main entry and client contact area, with glass skylights to create distinct forms. This results in a dynamic interior space with expansive volume and a clear connection to outside.